P001 →
Visual Language of Taiwan
Type Design
Graphic Design
2024
Taiwan is where I was born and raised, a place rich in culture and history. However, the visual language of Taiwan is often vague for various reasons, and many people in Taiwan are not familiar with it. In this personal project, I aimed to reconstruct Taiwan's unique visual language through two sets of typography designs.
The first typography “North” has a more commercial appearance, as I intend to use it to rebrand the products from Taiwan's traditional industries, which have a greater chance of visibility. This visual transformation aims to reshape viewers' perceptions of Taiwan. My design was influenced by the iconic "Echo" magazine, which has played a significant role in Taiwan's graphic design landscape since 1970. Additionally, I incorporated elements of Chinese typography into this typeface design.
The second typography “South” features an experimental and graphic look as I planned to combine with illustrations of Taiwan's iconic elements. This combination will be used to design a series of postage stamps aimed at showcasing Taiwan's unique design, style, and way of life to a broader audience.
The concept behind the second typography draws inspiration from the symbolic significance of circles in Taiwan. These shapes represent ideals of perfection, auspiciousness, and good fortune, making them prominent features in our temples, festivals, and daily life.