(HungChi Li)
Graphic & Motion Design    
(Graphic Design)
  1. Visual Language of Taiwan
  2. Stay Focused
   4.    Starland Dairy
   5.    SUNGO

(Motion Design)

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Stay Focused

Motion Design
Graphic Design

2023
In this digital age, many people struggle with maintaining focus due to the pervasive influence of social media and the demands of multitasking. This lack of focus significantly reduces productivity, comprehension, and creativity. Research indicates that the average college student (Generation Z) is the most affected by this issue, managing to concentrate on a task for just 65 seconds on average. To address this problem, I created three designs aimed at helping college students improve their focus through different mediums.




(Scanimation)Scanimation is an engaging medium that captures attention and raises awareness about the serious issue of digital distraction. The goal is to encourage students to put down their phones and concentrate on a single task for more than 65 seconds. I designed a nine-frame story to illustrate this problem, with the scanimation installation serving as an initial step toward enhancing their focus.


(Sticker)Stickers can be placed in various locations, delivering messages each time someone passes by. My objective is to use stickers with optical illusions to capture college students' attention and prompt them to interpret the underlying message of the graphics. This method serves as a continuous and accessible reminder to stay focused.


(Social Media)The purpose of these three motion designs is to interrupt the cycle of endless scrolling among college students. Recognizing the addictive nature of social media content, I decided to integrate these reminders within their digital environment. By blending into the content they regularly consume, these designs subtly remind students to break the habit of mindless browsing.