(HungChi Li)
Graphic & Motion Design    
(Graphic Design)
  1. Flora and Fauna Rebrand
  2. Visual Language of Taiwan
  3. Newspaper for Mr. Bean
  4. CoMotion 2025
  5. Stay Focused
  6. Starland Dairy
  7. TED 2025
  8. The Light Goes Out

(Motion Design)

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The Mole

Branding
Motion Design

2025




The Mole is a suspenseful reality competition where players complete challenges to earn money, but one among them is "The Mole," secretly sabotaging their efforts. Contestants must outwit and outlast each other to uncover the Mole’s identity and win the prize. Expect strategy, mind games, and unexpected twists in this thrilling social experiment.

This is a study project with no official affiliation with the brand.
Concept: Puzzle

This concept reimagines The Mole as a puzzle-based mystery, where each clue, test, and moment contributes to a larger picture. Visually, it draws inspiration from fragmented shapes, overlapping patterns, and grid-based layouts that slowly build toward clarity. Players don’t just complete challenges—they gather pieces of a hidden truth. Motion design mimics puzzle-solving actions: snapping pieces into place, layering clues, and revealing forms. The aesthetic will feel cerebral and tactical, inviting viewers to engage in the same process of deduction as the players.

 Opening title
Mortise
Lower Third



Map
Countdown Timer
Behind the Scene: