P003 →
Newspaper for Mr. Bean
Type Design
Editorial Design

2023

This project required us to select a character and create experimental typography related to it. In this project, I explored type alongside image, texture, and place to enhance the visual narrative of the typography. Ultimately, I designed four newspaper spreads focused on my persona. Creating the immersive reading experience to strengthen visual communication through the integration of experimental layouts and key elements.

For my project, I chose Mr. Bean as the persona. I conveyed his story, personality, and essence through a thoughtful combination of objects, textures, colors, and typography.

Mr. Bean

For me, hedgehog is the best creature to describe Mr. Bean. His temper, behavior and selfishness like the stings on the hedgehogs that used to protect himself, but you still can tell his innocence and naive from the bottom of his heart. In addition, the rounded shape brings out the funny part of his personality.

Utopian

Presenting the idea that “Mr. Bean is inherently utopian.” which was claimed by lots of critics. Mr. Bean lives comfortably, toils little, and lives within his means. Thus, I used old but fancy furniture to match the idea and the environment he lived.

Mundane

The whole series of Mr. Bean talks about how he deals with the problems that happen in mundane life through his unexpected solutions. The visual of the traffic jam matches the plot and the quirkiness of Mr. Bean subtly. I printed out countless traffic pictures and bent them into different shapes to form the letters.

Burden

I used colorful cotton candy to form the letters of “Burden”, which could convey clearly that Mr. Bean doesn’t have any burden at all and lives in the life everybody dreams of. I made the letters with cotton which has a similar texture and effect to cotton candy.

A Child

By using shaving foam as a medium to convey the concept of “ A child trapped in the body of a man.” which is often associated with the character of Mr. Bean. As you can see, they just look like the process of shaving on a grown man's skin but with playful and childish elements at the same time.

(HungChi Li) Graphic & Motion Design (Graphic Design) 哎呀又又被發現了啦 (つд⊂) Flora and Fauna RebrandCorner Table CreativeVisual Language of TaiwanNewspaper for Mr. BeanCoMotion 2025Stay FocusedStarland Dairy The Light Goes Out (Motion Design) (Illustration)(About) (Email me!)

(HungChi Li)
Graphic & Motion Design
(Graphic Design)

Flora and Fauna Rebrand
Corner Table Creative
Visual Language of Taiwan
Newspaper for Mr. Bean
CoMotion 2025
Stay Focused
Starland Dairy

The Light Goes Out

(Motion Design)

(Illustration)

(About)
(Email me!)