(HungChi Li)
©2024 HungChi LiP003 →
Your Life, Your Space, Your HAY
Commercial Board Design
2024
(Your Life, Your Space, Your HAY)
The concept highlights HAY's focus on personalization and flexibility, capturing the brand's approach to design that seamlessly adapts to individual lifestyles. It suggests that HAY products go beyond aesthetics to enhance the unique ways people live, work, and play within their spaces. This slogan conveys that HAY is an integral part of personal environments, whether at home or in the office, with each piece—furniture, lighting, or accessories—reflecting the user’s personality and needs. The motion showcases HAY's inspiration, core values, diversity, and creativity, all expressed through a modern and minimalist visual identity.
Behind the Scene: