(HungChi Li)
Graphic & Motion Design    
(Graphic Design)
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  3. CoMotion 2025
  4. Stay Focused
  5. Starland Dairy
  6. TED 2025
  7. The Light Goes Out  
  8. Design System

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©2024 HungChi Li

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Your Life, Your Space, Your HAY

Commercial Board Design

2024


The design frames for HAY emphasize personalization and flexibility, reflecting the brand’s seamless adaptation to individual lifestyles.

(Your Life, Your Space, Your HAY)


The concept highlights HAY's focus on personalization and flexibility, capturing the brand's approach to design that seamlessly adapts to individual lifestyles. It suggests that HAY products go beyond aesthetics to enhance the unique ways people live, work, and play within their spaces. This slogan conveys that HAY is an integral part of personal environments, whether at home or in the office, with each piece—furniture, lighting, or accessories—reflecting the user’s personality and needs. The motion showcases HAY's inspiration, core values, diversity, and creativity, all expressed through a modern and minimalist visual identity.

The motion begins by showcasing three primary inspirations: Architecture, Art, and Fashion. I maintain a clean and minimal visual style, not only to align with the brand identity but also to subtly communicate HAY’s foundation through fundamental typography and forms.
This section highlights the diverse range of their furniture products while maintaining a bold and modern visual aesthetic.















This is a study project with no official affiliation with the brand.
Behind the Scene: