(HungChi Li)
©2024 HungChi LiP001 →
Flora and Fauna Rebrand
Branding
Motion Design
2025
Flora and Fauna isn’t just a café or a restaurant—it’s two different experiences in one space. By day, it’s a cozy, organic bakery and coffee shop, perfect for brunch and casual gatherings. But by night, it transforms into an elegant fine dining spot, complete with wine service and a more intimate atmosphere.
The goal of this project is to create a more cohesive and intentional brand identity that embraces this contrast. Typography, color palettes, and logo refinements should fit both atmospheres, ensuring that customers don’t feel disconnected when experiencing different sides of the brand. Motion design will play a key role in bridging the two identities, not just enhancing the branding but also telling a story of transformation.
(LOGO)
The original logo had too many colors, typefaces, and layout elements, which made it feel a bit chaotic and hard to read. For the new version, I went with a cleaner, more modern look while keeping the organic texture that gives the brand its personality.I used two styles from the same type family—one light, one light italic—to reflect the shift between daytime and nighttime moods. The animated logo reveals each letter in a random order to bring out a casual, unexpected, and natural feel, just like the flow of the space itself.
(Menu)
For the menu design and motion, I kept the overall look organic and relaxed to match the vibe of the space. To reflect the shift from day to night, I added gently swaying plants in the background. Subtle motion that brings personality and atmosphere to each time of day. The movement helps set the tone, whether it’s a calm morning coffee or an elegant evening dinner.
Daytime
Nighttime
(Instagram Story)
The Instagram Story was designed to showcase the daily specials, like a warm reminder of what fresh breads are available each day. I incorporated 3D elements and added texture to give it a fresh, eye-catching look while still staying true to the brand’s tone and style.
(Website)
The website’s landing page features a clickable button in the top right corner that transitions the experience from daytime to nighttime. This shift is expressed through one of the brand’s key elements—flowers.