(HungChi Li)
©2024 HungChi LiP001 →
Flora and Fauna Rebrand
Branding
Motion Design
2025
Flora and Fauna isn’t just a café or a restaurant—it’s two different experiences in one space. By day, it’s a cozy, organic bakery and coffee shop, perfect for brunch and casual gatherings. But by night, it transforms into an elegant fine dining spot, complete with wine service and a more intimate atmosphere.
The goal of this project is to create a more cohesive and intentional brand identity that embraces this contrast. Typography, color palettes, and logo refinements should fit both atmospheres, ensuring that customers don’t feel disconnected when experiencing different sides of the brand. Motion design will play a key role in bridging the two identities, not just enhancing the branding but also telling a story of transformation.
(LOGO)
The original logo had too many colors, typefaces, and layout elements, which made it feel a bit chaotic and hard to read. For the new version, I went with a cleaner, more modern look while keeping the organic texture that gives the brand its personality.I used two styles from the same type family—one light, one light italic—to reflect the shift between daytime and nighttime moods. The animated logo reveals each letter in a random order to bring out a casual, unexpected, and natural feel, just like the flow of the space itself.
(Menu)
For the menu design and motion, I kept the overall look organic and relaxed to match the vibe of the space. To reflect the shift from day to night, I added gently swaying plants in the background. Subtle motion that brings personality and atmosphere to each time of day. The movement helps set the tone, whether it’s a calm morning coffee or an elegant evening dinner.
(Instagram Story)
The Instagram Story was designed to showcase the daily specials, like a warm reminder of what fresh breads are available each day. I incorporated 3D elements and added texture to give it a fresh, eye-catching look while still staying true to the brand’s tone and style.
(Website)
The website’s landing page features a clickable button in the top right corner that transitions the experience from daytime to nighttime. This shift is expressed through one of the brand’s key elements—flowers.
P002 →
Visual Language of Taiwan
Type Design
Graphic Design
2024
Taiwan is where I was born and raised, a place rich in culture and history. However, the visual language of Taiwan is often vague for various reasons, and many people in Taiwan are not familiar with it. In this personal project, I aimed to reconstruct Taiwan's unique visual language through two sets of typography designs.
The first typography “North” has a more commercial appearance, as I intend to use it to rebrand the products from Taiwan's traditional industries, which have a greater chance of visibility. This visual transformation aims to reshape viewers' perceptions of Taiwan. My design was influenced by the iconic "Echo" magazine, which has played a significant role in Taiwan's graphic design landscape since 1970. Additionally, I incorporated elements of Chinese typography into this typeface design.
The second typography “South” features an experimental and graphic look as I planned to combine with illustrations of Taiwan's iconic elements. This combination will be used to design a series of postage stamps aimed at showcasing Taiwan's unique design, style, and way of life to a broader audience.
The concept behind the second typography draws inspiration from the symbolic significance of circles in Taiwan. These shapes represent ideals of perfection, auspiciousness, and good fortune, making them prominent features in our temples, festivals, and daily life.
P003 →
Newspaper for Mr. Bean
Type Design
Editorial Design
2023
Newspaper for Mr. Bean
Type Design
Editorial Design
Editorial Design
2023
This project required us to select a character and create experimental typography related to it. In this project, I explored type alongside image, texture, and place to enhance the visual narrative of the typography. Ultimately, I designed four newspaper spreads focused on my persona. Creating the immersive reading experience to strengthen visual communication through the integration of experimental layouts and key elements.
For my project, I chose Mr. Bean as the persona. I conveyed his story, personality, and essence through a thoughtful combination of objects, textures, colors, and typography.
Mr. Bean
For me, hedgehog is the best creature to describe Mr. Bean. His temper, behavior and selfishness like the stings on the hedgehogs that used to protect himself, but you still can tell his innocence and naive from the bottom of his heart. In addition, the rounded shape brings out the funny part of his personality.Utopian
Presenting the idea that “Mr. Bean is inherently utopian.” which was claimed by lots of critics. Mr. Bean lives comfortably, toils little, and lives within his means. Thus, I used old but fancy furniture to match the idea and the environment he lived.Mundane
The whole series of Mr. Bean talks about how he deals with the problems that happen in mundane life through his unexpected solutions. The visual of the traffic jam matches the plot and the quirkiness of Mr. Bean subtly. I printed out countless traffic pictures and bent them into different shapes to form the letters.Burden
I used colorful cotton candy to form the letters of “Burden”, which could convey clearly that Mr. Bean doesn’t have any burden at all and lives in the life everybody dreams of. I made the letters with cotton which has a similar texture and effect to cotton candy.A Child
By using shaving foam as a medium to convey the concept of “ A child trapped in the body of a man.” which is often associated with the character of Mr. Bean. As you can see, they just look like the process of shaving on a grown man's skin but with playful and childish elements at the same time.P004 →
CoMotion 2025
Graphic Design
2025
CoMotion 2025
As a graphic design team member for CoMotion, the world’s largest student-led motion design conference, I played a key role in developing the event’s branding visuals. My responsibilities included designing title cards, wayfinding systems, nominee boards (mortises), thank-you cards, and end cards, ensuring a cohesive and consistent visual identity throughout the conference.
Award Ceremony
Animation - Jace Park
Mortise
End Card
Behind the Scene:
Creative Directors: Rivai Li, Chiyao Lien
Producers: Lola Coleman, Annalise Kristensen
Lead Animator: Gage Bowman
3D Modeler and Rigger: Tris Zhou
Animators: 6AM, Valentina Gil, Siyu Liu, Jannah Manneh, Jace Park, Sean Shelton, Viviane Tirone, Davis Hardy, June Kim, Aarya Nagre, Yichen Shi
Design Lead: Jinkyu Kang
Design Art Director: Jieru Tang
Designers: Yumi Kim, Cassie Liu, Lu Lu, Cristian Sandoval, Clair Yang, Haohao Yu
Lead Graphic Designer: Brooke Niblock
Graphic Design Art Director: Wildy Riftian
Graphic Designers: Casey Fuller, Devika Kulkarni, Hungchi Li, Alessia Priccoliori, Anannyaa Shetty
Experiential Lead: Eleanore Matthews
Experiential: Chris Atkinson, Kechen Chen, Julee Lee
Web Developers: Austin De Nijs, Navione White
Composer: Julia Belle
Documentary: Demani Rawlins
P005 →
Stay Focused
Motion Design
Graphic Design
2023
In this digital age, many people struggle with maintaining focus due to the pervasive influence of social media and the demands of multitasking. This lack of focus significantly reduces productivity, comprehension, and creativity. Research indicates that the average college student (Generation Z) is the most affected by this issue, managing to concentrate on a task for just 65 seconds on average. To address this problem, I created three designs aimed at helping college students improve their focus through different mediums.
Scanimation is an engaging medium that captures attention and raises awareness about the serious issue of digital distraction. The goal is to encourage students to put down their phones and concentrate on a single task for more than 65 seconds. I designed a nine-frame story to illustrate this problem, with the scanimation installation serving as an initial step toward enhancing their focus.
Stickers can be placed in various locations, delivering messages each time someone passes by. My objective is to use stickers with optical illusions to capture college students' attention and prompt them to interpret the underlying message of the graphics. This method serves as a continuous and accessible reminder to stay focused.
The purpose of these three motion designs is to interrupt the cycle of endless scrolling among college students. Recognizing the addictive nature of social media content, I decided to integrate these reminders within their digital environment. By blending into the content they regularly consume, these designs subtly remind students to break the habit of mindless browsing.
P006 →
Starland Dairy Graphic Design
Packaging Design
2022
Starland Dairy was built in 1932 and supplied milk to Savannah residents until the 1980s. After it was abandoned for years, two SCAD students purchased it and started to restore the old Starland Dairy. The building of Starland Dairy became the centerpiece of the revitalization project in this area. More and more business and art-related campaigns moved in by 2003 which gave this place full of creativity and energetic vibes. Several interesting stores and artists are gathering in the district right now. Starland Dairy plays an indispensable role in rebirthing the neighborhood. In this project, I tried to communicate the story and the scenarios in 1932 through contemporary lens via designs.Starland Dairy
Graphic Design
Packaging Design
Packaging Design
2022
(Brand/ Packaging Design) Traditional Media
I decided to design labels for five milk bottles, as milk held a special place in our neighborhood's history, connecting people and bringing warmth. Consequently, I went to various vintage stores in Savannah to find old milk bottles, albeit without success. Therefore, I bought new ones and aged them to look used. I used a contemporary design and color palette to create a stark contrast.
(Motion Design) New Media
Motion is an interesting way to tell the story of the past yet combine the energetic and creative vibe that exists at present in Starland district. The old and nostalgic background music and the visual elements from Starland Dairy could help audiences immerse into the scenario of 1932, but in a contemporary way and design.photos from:
https://www.instagram.com/starlanddairy/
https://www.carolineinthecityblog.com/2021/08/10/a-day-in-savannahs-starland-district/
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TED 2025 Humanity Reimagined Graphic Design
Motion Design
2025
TED 2025 challenges us to rethink what it means to be human as AI, biotechnology, and creativity transform our world. We must push the boundaries of imagination, innovation, and human connection to create a future we can thrive in.
My concept explores how technology and humanity can not only coexist but elevate one another. The minimal design aligns with the brand identity while offering a fresh, modern perspective. To bring depth and energy, we used highlight colors into our linework to add a dynamic feel and naturally guide the viewer’s eyes.TED 2025 Humanity Reimagined
Graphic Design
Motion Design
Motion Design
2025
Designer: HungChi Li, Yu Chien Huang
(Fingerprint)
When I think of humanity, the first thing that comes to mind is the fingerprint—a symbol of our unique identity that no technology can replace. Rather than using a purely futuristic, tech-driven aesthetic, we used clean, minimal lines to design the fingerprint, with slightly rough edges to retain a hand-drawn, organic feel—preserving the essence of humanity.
(Introduction Video Style Frames)
(Session Card &
Presenters)
(Session Card &
Presenters)
Presenters)
(Backplate with space for slides & Sponsor)
P008 →
The Light Goes Out
Children Book Design
Data Visualization
2024
This data visualization project aims to use design to create a persuasive narrative based on fake data. I developed an interactive children's book designed to convey the idea that toys are alive and capable of moving, feeling, and communicating. The objective is to encourage children to cherish their toys and dolls, treating them with care and respect as if they were family.The Light Goes Out
Children Book Design
Data Visualization
Data Visualization
2024
1. Toy Movement Detection: In a study of 100 children, 80% reported instances of their toys moving when they were not looking.
2. Soulful Interaction: 60% of individuals believe their childhood toys possess a soul or lifelike qualities. This belief is often rooted in personal experiences of toys appearing to respond to emotional cues.
3. Unique communication: Toys can communicate using their own unique language. 60% of households reported that their surveillance cameras captured instances where toys appeared to engage in conversations and interactions while their owners were away.